The business value of Adobe Experience Manager Guides - IDC study | Experience Makers 2023,Las Vegas
Holly Muscolino, Group VP at IDC, presents the business value study (ROI study) of Adobe Experience Manager Guides, our cloud-native component content management system (CCMS).
IDC conducted a study to explore the value and benefits of using Experience Manager Guides for organizations to streamline their approach to content creation, maintenance, reuse, management, and delivery. The project included six in-depth interviews with organizations that had experience with and knowledge of the benefits and costs of using AEM Guides.
Hear the findings of this IDC study as presented during Experience Makers 2023.
Read the full IDC business value whitepaper here: https://business.adobe.com/resources/...
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