How to Set Up Google Analytics or GA4 for Google Ads (Conversion Tracking Guide)
This video is your step-by-step guide to setting up Google Analytics 4 (GA4) for Google Ads.
Proper conversion tracking is essential for understanding your ad performance and ROI.
Presented by Matteo Banzon from Odin Digital, we show you exactly how to get it done.
First, learn how to create a new GA4 property for your website.
We walk you through installing the Google Tag on your website builder.
Find out how to locate your Measurement ID for easy integration.
Next, we dive into Google Ads to connect your GA4 events.
Learn how to create a new conversion action by importing data from Google Analytics.
This allows you to track valuable actions like lead form submissions and phone calls directly in your Google Ads dashboard.
Stop guessing if your ads are working.
Follow this guide to set up accurate conversion tracking and make data-driven decisions to improve your campaigns.
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