Govern Customer Data with Real-Time CDP | Adobe for Business
Adobe Real-Time Customer Data Platform helps you operationalize data governance, from consent to enforcement, so you can activate responsibly and at scale. Learn how to implement privacy-by-design through:
• Minimizing collection: ingest only data essential to your use cases
• Enforcing access control and practitioner permissions
• Bringing in consent signals with audit-ready enforcement
• Labeling data and apply governance policies tied to activation destinations
• Preventing violations with automated checks during audience activation
• Extending safeguards with Privacy & Security Shield / Healthcare Shield
• Responding to data subject requests via Privacy Service
Chapters:
0:00-0:15 Why privacy matters across industries
0:16-0:40 RTCDP privacy, governance & security overview
0:41-1:10 Collect only essential data for use cases
1:11-1:23 Access control & practitioner permissions
1:24-1:45 Consent signals
1:46-2:09 Governance pillars: policies, labels, enforcement
2:10-2:57 Labeling attributes
2:58-3:13 Policy checks at activation
3:14-3:44 Privacy & Security Shield; Healthcare Shield
3:45-4:23 Privacy Service
Learn more about privacy, governance, and security in Adobe Real-Time CDP: https://business.adobe.com/products/r...
Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/
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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/