Thriving in the cookieless world
Thriving in the cookieless world will see experts discuss the impact, challenges and opportunities of adapting to a cookieless world. In the light of Google’s announcement that Chrome will join Safari and Firefox is blocking them next year. We’ll explore how a leading publisher, senior brand marketers and media agency executive are approaching this new landscape, discussing topics such as the growing importance of 1P data, different approaches to contextual advertising as well as how to ethically identify and connect with your consumers.
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