How to Set Up Event Tracking for X Conversion Ads (Formerly Twitter Ads) Using Google Tag Manager
Learn How to Set Up Event Tracking for X Conversion Ads Using Google Tag Manager
In this video, I’ll walk you step-by-step through how to track conversions for X (formerly Twitter) Ads using Google Tag Manager (GTM) — the right way.
If you’re running X Conversion Ads and want to properly measure results like website visits, sign-ups, purchases, leads, or custom events, this tutorial is for you.
What you’ll learn in this video:
• How X (Twitter) Conversion Tracking works
• How to get your X Pixel (Base Code)
• How to install the X Pixel using Google Tag Manager
• How to set up standard events (Page View, Purchase, Sign-Up, Lead, Add to Cart, etc.)
• How to create custom conversion events in GTM
• How to trigger events based on:
• Button clicks
• Form submissions
• Thank-you pages
• How to test and verify events using X Pixel Helper
• How to connect tracked events to your X Ads Manager
Why event tracking matters on X Ads:
• Measure real ROI from your ad spend
• Optimize campaigns for conversions, not just clicks
• Build high-quality retargeting audiences
• Scale winning campaigns with data
This setup works perfectly for:
• E-commerce stores
• Lead generation websites
• Coaches, consultants & service businesses
• Landing pages built with Webflow, WordPress, Shopify, etc.
Tools used in this video:
• Google Tag Manager
• X Ads Manager
If you found this video helpful, like, subscribe, and turn on notifications for more tutorials on:
• Conversion tracking
• Paid ads (Meta, X, Google, TikTok)
• Digital marketing & analytics
Have questions or stuck during setup?
Drop them in the comments
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