Academy on Air: Universal App Campaigns: Deep dive and best practices
Please note that Google AdWords is now Google Ads. Read our blog post to learn more. » https://goo.gl/EHXLmx
Learn more about Google's app install opportunity and how to leverage machine learning to drive success for clients. The primary levers in UAC are bid, budget, and creative. This session will cover best practices on how to utilize those inputs to reach your clients goals.