The Sanrio x Animal Crossing Amiibo Controversy
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Many of us remember the story regarding the Sanrio Amiibo debacle of 2021, but why did that launch fail so epically? What could have been done differently to avoid the severe fan backlash that occurred afterwards? Let's talk about the history of Sanrio's collaboration with Nintendo, and what happened on launch day to turn thousands of fans rabid.
0:00 Introduction
0:54 Sanrio amiibo controversy intro
2:06 What are the Sanrio amiibos?
4:14 The revival announcement
5:59 What the Sanrio amiibos came with
7:23 Quick Pocket camp segment
8:35 Pre-release drama
9:44 Release Day
13:04 The aftermath & conclusion
15:04 Outro
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