The Chrysler Marine Factory: From 45% of America’s Boat Market to Nothing in 5 Years
The Chrysler Marine Factory: From 45% of America’s Boat Market to Nothing in 5 Years.
The complete story of Chrysler Marine - how Chrysler bought West Bend Outboard in 1965, pioneered the boat-motor-trailer package, controlled nearly half of America's boat market by 1969, then got dismantled and sold in pieces because the government bailout required selling all profitable non-automotive divisions. This is how a division making money got sacrificed to save one losing billions.
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