Customer Success Story: Deviate Labs Gains 20k New Leads for Their Client!
Learn More About the Wishpond Vote Contest Tool: https://www.wishpond.com/vote-contest/
How Deviate Labs Used One Social Contest to Generate 20,000 New Leads
It all started with a challenge. Deviate Labs, a Growth Hacking agency from Los Angeles California, was brought on to help promote a nationally syndicated television show called Small Town Big Deal. The purpose was to create buzz for the show and engage with their audience in anticipation of the new season.
After some deliberation the team at Deviate Labs decided it would be fun for the show’s audience to vote on which neighborhood had the best “main street” shopping experience in America. This contest was run in partnership with ShopOnMain.com and the winning neighborhood would receive the following:
A spotlight on Small Town Big Deal.
The title of #1 Main Street in America
A spotlighted section on ShopOnMain.com to sell products through
Deviate Labs needed a tool that was fast and easy to use, ultimately choosing the vote contest tool by Wishpond. Once they set up the landing page it was off to the races. Thousands entered the contest, and even more voted to represent their neighborhoods — the turnout was even better than they expected.
In total the best main street in America contest received:
21, 726 signups (emails captured)
57,380 contest views (impressions)
A 37.9% conversion rate
ShopOnMain.com saw a staggering increase in their web traffic and engagement on their social channels during the contest. Their Wishpond landing page was able to operate on the side and collect leads for their future promotions all while they underwent a massive website redesign.
Small Town Big Deal and ShopOnMain.com wanted a customized landing page that was flexible enough to meet their brand standards and still appeal to a wider audience. They needed a lead generation solution that was easy to build, monitor, and automate. This means exporting leads, automated emails to entrants, and a simple winner selection.
Overall the contest was a huge success and they were able to generate 21,726 emails to use in the future when ShopOnMain.com relaunched their website. This resulted in a larger list of leads and a flood of sales when the store was reopened for business.
Deviate Labs: http://deviatelabs.com/
Bree Nakatani
Customer Success Lead
@wishpond / wishpond
@wishpondofficial / wishpondofficial
@breenakatani / breenakatani