How Gray Matters helps Creative Agencies Grow | Pipedrive Case Study
To discover more about Gray Matters and their experience with Pipedrive, read the case study here: https://www.pipedrive.com/en/blog/gra...
Watch the video to find out how business consultancy Gray Matters helps agencies in the creative sector to find new business and manage their client-handling process with Pipedrive.
Having a regimented sales process is vital to Gray Matters’ success.
In the video, Adam Graham, Founder and Managing Director of Gray Matters, reveals how he finds Pipedrive’s customizable CRM really useful when he is managing sales prospects.
Thanks to the ability that the CRM gives Gray Matters to add tags to deals and contacts, Adam and his colleagues are able to analyze the lead generation and sales data in different ways.
Pipedrive helps Gray Matters focus on the here and now: on contacting leads, following up and converting deals.
The CRM allows them to better understand the reasons why leads convert to customers and forecast future revenue.
Thanks to Pipedrive, the Gary Matters team has increased the business’s new customer conversion rate from 20% to 30%.
Gray Matters and Adam use Pipedrive’s customizable features to tailor the CRM to their needs, but they also help their creative agency clients to use Pipedrive for their specific needs.
The company now recommends Pipedrive to many of their clients and about 80% have embraced it.
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