Viral Real Estate TEXT TUTORIAL (FULL FINAL CUT GUIDE)
Kinetic text is the fastest way to make a real estate video look expensive — and almost everyone is doing it as a template.
I kept getting asked how we do the text in our Studio Sunday reels, so here's the entire thing, start to finish.
The gap between text that looks amateur and text that looks paid for is about four small decisions. By the end of this you'll have three animations you can use forever, a font system that stops you guessing, and three finishing moves most editors have never seen.
If you shoot real estate and cut vertical reels in Final Cut Pro, this is for you.
🔌 PLUGINS & TOOLS USED IN THIS VIDEO
(Some links are affiliate links & support the channel)
Bounce / Camera Shake Effect → https://bit.ly/4fT5UiB
MotionVFX (DesignStudio) — 14 days free → https://bit.ly/motionvfx-plugins
Adjustment Layer plugin → https://bit.ly/fcp-adjustment-layer
Motion Blur Pro → https://bit.ly/4w3gMQQ
Black Hole effect (Expansion Pack) → https://bit.ly/3ROKzyG
All In One Ultimate Plugin Bundle → https://bit.ly/3RQ5jGs
🎨 OUR SIGNATURE LUXURY LUT PACK
The exact color grades we use in our luxury real estate videos
👉 https://payhip.com/b/wpjo1
🔌 Essential Plugins for Final Cut
These are some of the plugins we use on the daily on all our videos
👉https://bit.ly/m/SSPlugins
📸 GEAR THE FOOTAGE WAS SHOT ON
Camera – Sony A7SIII
Lens – Sigma 18 - 35
Follow Studio Sunday:
Instagram → / studiosundaypb
Edgar → / _rodrigu.edgar
Landon → / landenwilliams.ss
Kayden → / kaydenjamesb
What's the one text effect you keep seeing in other people's reels that you can't figure out how to build? Drop it below — I'm reading every comment on this one and I'll build the best one into the next video.
CHAPTERS -
0:00 Most real estate text looks like a template
0:18 What's in this video
1:07 Installing mTitle Kinetic 2 (MotionVFX)
1:46 Move 1 — X77W, the push up
2:05 Move 2 — Q4W4, left to right
2:22 Move 3 — no animation (the faster way)
3:06 Design that sells: picking your two fonts
4:20 Reading the voiceover for keywords
5:37 Word hierarchy — what gets weight, what doesn't
6:00 Fitting text into the frame like a designer
7:03 The yellow box: staying safe for social
7:39 Killing the preset gradient on Q4W4
9:02 Static text, done properly
9:39 Centering with Show Horizon
10:39 Compound clips + motion blur
12:04 Putting the text behind the agent
13:00 3 ways to make your text pop
13:22 #1 The Black Hole effect
15:49 Adding the bounce
17:06 #2 The one-frame flicker
18:03 #3 Difference blend mode for color
19:59 Sound design is the other half
20:14 Outro
#realestatevideography #realestatevideo #luxuryrealestate