Google Garage Final Exam Answers | March 2019
Google Digital Garage Final Exam Answers | March 2019
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What's the biggest challenge for most businesses when going online?
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
Website hosting servers have their own unique IP address, what does this address consist of?
Which are the first steps you should consider when constructing an online business strategy?
When designing content as part of your content marketing strategy, what does the "Think" stage represent in the "See, Think, Do, Care" framework?
What’s the first step in the search engine optimisation process for your website?
What is the term we use to describe how search engines categorise each piece of content?
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Which of the following is a benefit of Search Engine Marketing (SEM)?
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Digital marketing isn't just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by 'local businesses'?
When looking to promote your products and services locally, what are the benefits of using search engine ads?
Which of the following would be described as a good business goal to set for your social media campaigns?
What type of tool can be used to monitor and evaluate your social media audience's actions on your website?
When building a website for a business, what type of design should it have in order to be "mobile friendly"?
When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
Which of the following is a core benefit that content marketing can bring to a business's online presence?
What is one of the benefits of using templates for your email marketing campaigns?
When planning your display advertising, what does the word 'placement' mean?
Which of the following is a benefit of display advertising over search advertising?
Why is it important that you set goals when planning your display ad campaigns?
Which of the following is a key strategy for distributing your video content?
What can you do to help your videos appear in search results?
When using analytics programmes on your website, which of these do not fall under the category of a metric?
In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
What do website analytics allow you to do?
When it comes to web analytics, what insights can you gather using analytics tools?
What is the benefit of using digital data?
How is a spreadsheet defined?
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
When looking to expand your business internationally on social media, what should you do first?