How to know which user research method to use and when?
To choose our user research method at the right time, we can use this chart as a framework: https://www.nngroup.com/articles/whic...
Measuring the User Experience book: https://amzn.to/3ovvdfA
Quantifying the User Experience: Practical Statistics for User Research: https://amzn.to/3nglwCk
🚀 This video is sponsored by Optimal Workshop: https://www.optimalworkshop.com
Try Reframer today for free here: https://www.optimalworkshop.com/refra...
TIMESTAMPS:
00:00 Intro
1:15 Nielsen Norman Group Chart
1:49 Attitudinal vs. Behavioral
3:15 Qualitative vs. Quantitative
4:13 Quantitative Method
5:03 Optimal Workshop Sponsor
5:47 Qualitative Method
6:50 Context Use
8:12 Product Development Stage
10:10 The 3 Guiding Questions
10:53 Book Recommendation
11:22 The Reality of User Research
// ABOUT ME
I'm Eugenia, a UX Designer and Customer Experience Consultant. Originally from Argentina, I now live in Barcelona, Spain. I've worked remotely for 12 years, so on this channel I not only talk about UX but also about my experience with remote work. I've always enjoyed sharing my knowledge and learning from others; I believe it's the best way to grow as a professional!
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