What Is Google Analytics 4 (GA4)?
What is Google Analytics 4 and how is it different from Universal Analytics? I've been getting this question a lot as of late. So, I figure I would create this video to explain what the differences are between the two.
In part, the new Google Analytics 4 platform is designed to improve tracking in a world where privacy is becoming more and more of an issue.
As we begin using more privacy features across the web, there becomes a need for better analytics tracking. That's exactly what Google Analytics is designed to help with.
The new Google Analytics 4 platform is going to help you better track the performance on your website (and mobile app) in light of all the changes to privacy features across the web.
Learn how to Migrate to Google Analytics 4 (GA4) here: • Google Analytics 4 (GA4) Migration
👋 Let's Connect: https://traviswilkie.com/
Subscribe For More: @TravisMWilkie