The Weirdest Most Profitable Toy Crazes
Especially during the holidays, fads in children’s toys can seem completely unhinged. Why did cheap rubber bracelets with silly shapes become a $200 million industry for just a few months around Christmas 2009? How did the Teenage Mutant Ninja Turtles go from a weird underground comic title to selling $1 billion worth of green plastic in just a few years? Here, we count down five of the goofiest and most profitable toy fads of all time.