The Maison's new Spring-Summer 2024 collection graces the façade of Opéra Garnier with giant bouquets of daisies.
Witness the magic as vibrant bags, adorned with flowers, gracefully descend from the billboard.
Guided by a cable, the brand's iconic Roseau bags navigate the Parisian streets and transform the Opéra into a stage for a unique performance.
When fashion meets timeless elegance, Longchamp turns the streets of Paris into a runway.