How to Personalize Your MailChimp Campaigns using Merge Tags
Even though you send emails in bulk, it doesn’t mean your message has to be impersonal. Personalizing your MailChimp campaigns is done through the use of merge tags.
Merge tags pull from the data you gather on your MailChimp signup forms, such as first names, last names, email address, etc.
This video illustrates key places where you would add merge tags to personalize your MailChimp campaigns.
More info:
https://mailchimp.com/help/getting-st....
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