The SECRET to Boost Your Brand's Online Image | IIDE Supersession
In this supersession, Sameer Narkar, the founder of Konnect Insights, one of India’s leading Martech companies, shared his entrepreneurial story in an insightful session with Dinesh Sajnani, Head of Academics at IIDE.
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Chapters -
00:00-4:01-Sameer’s Journey in the software industry
4:02-4:55-The Myth of Math in Marketing
5:01-15:06 - Inception of Konnect Insights
15:07-18:55 - Landing the first client & its challenges
18:56-22:25 - Nurturing client relationships and handling feedback
22:26-32:46 - Taking your business global
32:47-38:36 - Staying Ahead of the Curve
38:37-43:18- How important is sales as a skill & career choice
43:19-45:05 - How do SaaS & B2B companies do marketing?
45:06-47:41 - Pillars of customer experience
47:42-51:12 - Success of Konnect Insights & why core values matter
51:13-54:13 - Impact of AI on businesses
54:14-58:56 - Advice to aspiring digital marketers & entrepreneurs
Sameer shared how his journey started with a diploma in engineering & how his expertise in finance and software led him to venture into MarTech, where he identified a gap in customer experience. It was this gap that led him to found his company, Konnect Insights.
Sameer shared the importance of understanding customers and how his own brand evolved through various iterations to become one of the leading players in the MarTech space. Sameer's story highlights the importance of hard work, innovation, and a deep understanding of your audience.
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IIDE is Asia’s #1 institute for Digital Marketing. With a focus on practical learning and industry relevance, we empower students to excel in the digital world.
IIDE Supersessions are interactive sessions organized to bring together industry leaders, experts, and students for knowledge sharing and networking.
These sessions feature prominent figures from various industries who share their experiences, insights, and industry trends.
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