PLAY Rings the Stock Market Opening Bell at 12,000 feet
Board of Directors: Hey, what if we ring the bell at 12,000 feet?
Marketing team: Hold my beer...
When you've been celebrating huge milestones for a few weeks straight, you eventually need to pull a crazy stunt to keep it exciting. Here's us ringing the bell as PLAY is listed on the Nasdaq First North Market. What fun!
So how playful is this airline? Let's just say we honor important traditions in unconventional ways.
Can you bring a huge stock market bell on board an Airbus 321neo, secure it according to extreme airline security protocols and ring in your new listing on the stock market at 12,000 feet somewhere above the Icelandic highlands?
Funny you should ask...