Stop Copying Your Competitors
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Competitive analysis has its place, but there's a fine line between learning from your competitors and quietly turning into a clone of them. In this video I explain why copying the competition almost always leaves you one step behind, why it makes entire sectors look identical, and why the assumption that your competitors have it all figured out is usually wrong.
I've worked with plenty of big enterprise organizations, and most are just as disorganized and overstretched as their smaller rivals. So I also share what to do instead: proper research into user needs, and looking outside your sector for ideas that genuinely stand out.
If you've ever rejected an idea because "none of our competitors do that," this one's for you.