The Importance of LinkedIn
John Osberg, Director of Business Development at Hoffman Hanafin & Associates LLC, talks about his introduction to LinkedIn, and how he has learned to utilize the platform as a powerful networking tool over the years.
http://hoffmanhanafin.com
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Transcription:
John Osberg [00:00:00] It goes back to about a decade ago where my dad told me, get on LinkedIn. Freshman in college, I started poking around it, getting used to the platform. First thought it was Facebook, so I had about a 500 word essay in my summary about me loving fishing, and golfing, and all that. I quickly found out that it's a much different platform than Facebook. But yeah, so getting on there and just connecting with people, you know, in my business where, you know, you're meeting with somebody, I hop on there, do some due diligence on their background, what connections do we share, you know, in similarity, and you know, being able to talk about those then in meetings, you know, as a sales business development professional. It's a huge tool for the due diligence piece, and staying in touch, and pushing out great content so, I stepped back and said, "okay, what are the five things that I really enjoy to do?" "What do I want to be known as an expert for, if you will?" And one of them is, is the LinkedIn piece. So, you know, being able to find relevant content. Put a story behind it. You know, just recently put up a Tim Ferriss podcast about how to build a world class network in record setting time, and a lot of the things he spoke on resonated with me. So you put that out there. People appreciate it. There's some dialog that goes back and forth, but just a visibility too, and staying engaged. You know, some people, they do a nice job for maybe a week or two and then they drop off for, what, two, three weeks and then they lose that that place, if you will, and I'm not a SEO guy, but someone that, you know, is putting out regular content, engaging with their audience and the folks that they have in their network will then, you know, allow for them to build out a better profile, more visible profile.