Understanding Attribution Modeling in Google Analytics in 60 Seconds
http://www.directagents.com/analytics Attribution allows marketers to identify a set of user actions, such as consumer touchpoints, that contribute to the result of a conversion or purchase, and then assigns a value to each. As consumers touch on various points in their conversion journey, attribution modeling has become a heated topic in digital marketing today. Our Senior Strategist - Team Lead, Joseph Sauro, explains the various strategies that marketers should understand and implement in their Google Analytics campaign to maximize the outcomes of their digital plan.
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