WTF Happened To Kylie Skin?
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When Kylie Jenner launched Kylie Skin in 2019, it was expected to take over the skincare world—so why does no one talk about it anymore? Despite the massive success of Kylie Cosmetics, her skincare line faced backlash before it even launched and struggled to maintain momentum. From the infamous walnut scrub controversy to criticisms of its basic formulations and high prices, the brand never fully won over skincare enthusiasts.
In this video i discuss everything from the backlash over product formulations, Coty’s $600 million buyout and Kylie’s suspected declining interest in skincare and whether or not the brand can make a comeback.
With the rise of science-backed skincare brands like The Ordinary and CeraVe, Kylie Skin's influencer-driven approach might no longer be enough. Is it too late for Kylie Skin, or can it reinvent itself? Let me know your thoughts in the comments.