In this first episode of Geneva Attractive, Karine Curti and Arnaud Bürgin welcome Louis Fauchier-Magnan, Head of Wealth Management for French-speaking Switzerland at Banque Mirabaud, and Julien Firmenich, founder of Anaïs Ventures. They discuss the challenges and opportunities of startup financing in Geneva, addressing the strengths and weaknesses of the local ecosystem, investment criteria, and tax implications for young companies.