How SafeFrame Enables Viewability and Innovation - IAB Digital Simplified
IAB Digital Simplified is a series for people of all levels of education to learn about digital advertising. In this episode, you will understand about how advertising is served to a publisher's page through an iFrame, and how a publisher's migration to SafeFrame offers safer transactions as well as the ability to measure viewability. Narrated by James Deaker, VP of Advertising and Data Solutions at Yahoo!