Why DStv Lost 1.2 Million Subscribers | The Untold Story (Kenya & Africa)
Description:
DStv (MultiChoice) just lost 1.2 million linear subscribers in one year amid streaming, price hikes, and piracy pressures.
In Kenya, active subscribers plunged 84% - from ~1.19 million to ~188,824 in a year.
In this video, we break it all down:
How DStv’s pricing and currency problems pushed people away
The impact of streaming & content fragmentation
Piracy, regulatory measurement changes, and why the headlines look worse than they may be
What’s next: sports-only packages, weekly subs, or full streaming pivot?
#dstv #multichoice #tvdecline #kenyabusiness #streamingvsdstv #fyp