Firestarters Episode 13: Emma Cookson, Partner, You & Mr Jones
Emma Cookson is a partner at brandtech group You & Mr Jones which positions itself as being built around in-housing, rooted in technology and founded on transparency. In this episode, Emma talks about the power of simplicity, and how the ability to simplify complexity is a super-power for strategists. She also discusses some of the biggest and most disruptive shifts in marketing including the benefits of inhousing and the emergence of virtual worlds. And she describes what it's like to trend globally on Twitter (and not in a good way).
Think with Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry.
Think with Google Firestarters is commissioned by Think with Google. Our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!
Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod