In conversation with Timo Lommatzsch about 7 theses on content marketing
As part of the management team at segmenta futurist:a, a subsidiary of the Segmenta Group, Timo Lommatzsch works at the intersection of PR and marketing with a strong focus on digital transformation. As an author, lecturer, and podcaster, he explores digital communication trends and, seven years ago, formulated seven theses for successful content marketing, which he still considers crucial anchor points for content strategy in the age of AI, content overload, and the attention economy.
In #d2mtalk, we discuss with Timo Lommatzsch why these theses are more relevant than ever.