How to START a Personal Brand (Full Course)
Want to learn how to make educational content?: https://calebralston.com/select
FREE How to Start Your Brand Workbook: https://calebralston.com/startyourbrand
For those who have no idea who I am (rightfully so), I’m the guy who’s been behind the biggest brands in business online. If you don’t believe me, feel free to check out my LinkedIn: / calebralston
What's included in the workbook: https://calebralston.com/startyourbrand
Brand Journey Framework
Credibility Bank
Interest Bank
Brand Prison Test
Painful Problems
Differentiation Breakdown
Desired Associations
Brand Statement Exercise
Sustainable Foundation
Pick Your Platform(s)
Ideation Table
Wrapping Paper
4C’s Intro Framework
Waterfall Method
Your First Three Videos
Credits:
Writer/Director/Dude on Camera:
Caleb Ralston – calebralston.com
/ calebralston
/ calebralston
DP/Producer/Designer:
Trevor Odom – / odom.trevor
/ trevor-odom-3460051b2
Editor/Motion Designer:
Max Verstrepen — https://ytjobs.co/talent/profile/1895...
Also special shout out to:
Michael Moise – / michael-moise-059ab822b
Mardochee Jules – / mardochee-jules-086336261
Vin Calabrese — https://www.vincalabrese.com/work
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Timestamps:
0:00 - Intro
0:47 - Should You Even Build Your Personal Brand?
5:39 - Brand Journey Framework
7:49 - Section 1: Brand Positioning
7:55 - Why Should Anyone Listen to You?
14:13 - How to Avoid Burnout
18:18 - Why Should Your Audience Care?
21:18 - How Do You Stand Out?
42:03 - How Do You Want to Be Viewed?
55:26 - Do Your Viewers Know You?
1:01:52 - Communicate Efficiently
1:06:17 - Section 2: Content Strategy
1:06:27 - Virality vs Trust
1:16:42 - Build From the Right Foundation
1:21:28 - Choose Your Medium
1:23:12 - Choose Your Platform
1:31:45 - Finding Your Cadence
1:35:13 - How Much Should I Post?
1:42:25 - How to Come Up With Ideas
1:48:23 - Content Delivery
1:54:51 - Wrapping Paper
2:06:33 - Niche vs Wide Content
2:14:52 - Structuring Your Content
2:21:12 - Repurposing Content
2:26:12 - Your First 3 Videos
2:39:48 - Section 3: How We Built My Personal Brand (Podcast with my Content Director)
2:41:03 - January
2:52:42 - February
3:17:29 - March
3:24:21 - April
3:39:58 - May
3:51:44 - June
3:58:17 - July
4:09:19 - August
4:20:18 - September
4:25:43 - October
4:33:44 - November
4:42:18 - December
4:54:40 - Our Focus In 2026
5:02:00 - Personal Brand Operating System