What is Claude CoWork and How to Use It
CoWork is Anthropic's desktop AI agent — and it's not just another chatbot. This video is a practical walkthrough of what CoWork actually is, how it differs from Claude Chat and Claude Code, and how to set it up and use it for real productivity tasks.
📌 What's covered:
• What CoWork is and how it differs from Claude Chat and Claude Code
• How to install and set up CoWork — permissions, settings and folder access
• Connectors vs. extensions, and what skills and plugins actually are
• Two real use cases: landing page generation and a marketing performance brief
• How to use Dispatch to control CoWork from your phone
🔑 Key insights:
• CoWork is a local desktop agent — not a chatbot, not a coding tool
• Skills are reusable prompt files; plugins combine those with connectors to cloud services
• You don't need paid third-party integrations to get started — CSV exports work fine
• Dispatch lets you start tasks on mobile and hand off to desktop, or vice versa
📋 Marketing Weekly Brief Prompt:
Pull my Google Ads and LinkedIn Ads performance for this week (last 7 days). Compare to the preceding 7-day period. For each platform, show a table with impressions, clicks, CTR, CPC, conversions, and spend — with week-on-week % change highlighted. Then write a marketing weekly brief with: 1. Platform summaries (Google + LinkedIn) 2. Combined WoW comparison (total spend, total conversions, blended CPL) 3. Interpretation — what's improving, what's declining, and likely reasons 4. Max 5 prioritized recommendations for campaign changes Format the brief as a clean Markdown document.
Timestamps:
00:00-00:39 Intro
00:39-03:13 CoWork vs Claude Chat vs Claude Code
03:13-04:30 Getting Started
04:30-06:55 Settings, Connectors, Extensions & Skills
06:55-09:50 Use Cases
09:50-10:28 Dispatch – Controlling your computer remotely via your mobile
10:28-11:42 Summary
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• Prompt Engineering: • Prompt Engineering: How to actually get us...
• Creating a Website from Scratch with Claude Code: • Creating a website from scratch with Claud...
💼 About me:
I'm Amira, interim management consultant specializing in finance, data and strategy. I create educational content to make technical concepts accessible for business professionals — no fluff, no gatekeeping.
🌐 hvitravnur.com
#CoWork #ClaudeDesktop #AIAgent #AITools #AIForBusiness #Automation #Anthropic #DigitalTransformation #Hvitravnur #AIProductivity