Get Publish Dates to Show for Your Google Results
See how you can use structured data markup to get publish dates to show up on your Google search results with SEO expert Ty Carson from CaliNetworks.
Looking for a more detailed breakdown? Check our blog post:
https://www.calinetworks.com/blog/goo...
Summary:
The publish date can receive rich snippet data and show up on Google Search Engine Result Pages (SERP) for your pages, posts, and articles. To understand what is being discussed, if you do a search on Google.com for “how to screenshot on my iphone” you might see a result that has a date stamped in front of the Description.
Options for adding Publish Dates to Your Google Results
The publish date at the top of the article. Google may or may not add it.
Use schema markup and add it in the HEAD section of the page.
You can also add it in the BODY of the page.
You can also use JSON code and mark up the page.
How to I get the post date to show up in the SERP correctly?
There is usually a 30-day delay for Google before they show the post date in the Google SERP. The time frame may vary but seems to be a good general rule of thumb. The example above shows the post date showing up much earlier with the dateModified JSON code.
How does the publish date impact my SEO?
The publish date may not directly impact your SEO, but refreshing your content on the page would have a much larger impact. If you have ranked in the top 5 on Google for specific searches, and have slipped down in rankings, it may be a good opportunity to refresh your content on the ranking landing page.