32-2 How to Make Profit on Bilibili
How to Make Profit on Bilibili
Bilibili is one of China’s most popular video-sharing platforms, especially among younger audiences. It spans various content types including anime, gaming, lifestyle, tech, fashion, and education. If you consistently deliver creative and valuable content, you can build a fanbase and monetize your presence on the platform in many ways. Here are the most effective monetization strategies:
1. Join the Bilibili Creator Incentive Program
Bilibili rewards creators through its official incentive program. If your videos meet certain performance standards (views, likes, compliance), you can earn monthly cash bonuses based on viewership and engagement. Upload regularly and optimize thumbnails and titles for visibility.
2. Receive Fan Donations via “Charging”
Fans can support you through the “Charging” system, sending you monthly donations. You’ll receive a portion of this income. In livestreams, viewers can also send gifts like “Captain” or “Super Fan” rewards, contributing directly to your revenue.
3. Livestream for Tips or Product Promotion
Bilibili offers livestreaming for gaming, chatting, talent shows, and more. Streamers can earn income from viewer donations or participate in e-commerce livestreaming by selling products through affiliate links and earning commissions on sales.
4. Accept Brand Sponsorships
As your channel grows, brands may approach you for paid collaborations. This may involve reviewing their products, creating sponsored content, or embedding ad mentions in your videos. These deals are often highly lucrative for established creators.
5. Promote and Sell Your Own Products or Services
Use your content to promote your own offerings, such as online courses, eBooks, merchandise, or coaching services. Direct your audience to external platforms like Taobao, WeChat, or your website for conversion and transactions.
6. Participate in Official Competitions and Events
Bilibili frequently organizes video contests, educational challenges, and creator campaigns. Winning or participating can result in bonuses, gifts, or additional exposure. It’s a good way to increase your visibility and unlock new income streams.
7. Join a Certified MCN
By joining an official Multi-Channel Network (MCN), you can receive support with content planning, brand deals, and channel growth. Choose your agency carefully to ensure fair contract terms and transparent revenue sharing.
8. Use Affiliate Marketing
You can share product recommendations in your video descriptions or comments. If viewers buy through your affiliate links, you receive a commission. This works well for reviewing tech, books, makeup, or other tangible products.
9. Offer Premium Articles or Knowledge Communities
If you’re an expert in a niche field, publish paid articles through Bilibili’s column feature, or invite users to join private communities on platforms like QQ or WeChat, where you can charge a monthly membership fee.
10. Build a Personal Brand and Multi-Account System
As you develop a distinct identity and style, consider creating sub-channels or spin-off accounts to diversify content. This allows you to reach more audiences and increase your total revenue sources.
Final Thoughts
Bilibili is a powerful platform where quality, creativity, and community matter. With consistency, strategic content creation, and smart use of monetization tools, you can grow into a sustainable content business or even build a full-time creator career on the platform.