What is Psychology of Sales?
In real estate, the sale and deals only take place when your clients’ feelings and your feelings are aligned. As a Real Estate Consultant, analyze your client and be able to indicate at least 80% of what their thoughts are on the deal you’ve given them, and what their next course of action will be. Closing a deal in real estate is comparable to a game of chess, since in chess it is critical to know what your opponent's next move will be; and the more you will play, the better you will become. Similarly, as a Real Estate Consultant, it is vital to know what your clients' next questions are based on how they are feeling, to answer their inquiries and fulfill their needs to the best of your ability.
Nevertheless, it is important to not focus too much on what you think your client will say or ask you, rather, it should be apparent that you are thoroughly listening to them and are fully present in the conversation.
Therefore, the more clients you meet with and the more deals you close, the better you will become at this mental game of chess, which is in fact, the Psychology of Sales.
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