The Google Ads Structure Framework Every Beginner Needs
In today's video, I'm learning how to build a Google Ads account structure from scratch. I start by creating the structure manually to understand the fundamentals, then I use ChatGPT and Claude Code to speed up the process and compare the results.
If you're a beginner in digital marketing, learning how to build a Google Ads structure is one of the most valuable skills you can develop. It helps you understand campaign organisation, keyword grouping, ad relevance, Quality Scores, and campaign management.
More importantly, it's a practical skill you can showcase in interviews, freelance projects, and client meetings.
What You'll Learn
✅ How to analyse a business website
✅ How to create campaigns and ad groups
✅ How to organise keywords correctly
✅ Why account structure matters
✅ How ChatGPT can help build structures faster
✅ How Claude Code can automate parts of the process
✅ Why this skill is valuable for digital marketing jobs
Whether you're looking to become a PPC specialist, digital marketer, freelancer, or agency owner, understanding Google Ads account structure is a foundational skill worth mastering.
📈 Follow my journey from complete beginner to digital marketer as I document everything I'm learning day by day.