How to Create Your LinkedIn Company Page
HOW TO CREATE A LINKEDIN PAGE
STEP 1
Create your page
First, we visit the LinkedIn page section of the LinkedIn website.
Next, click on the create a page icon.
After you must have done this, you will need to choose the appropriate category that suits your business.
When you finish choosing, fill in your company details.
You can use the page review to get an outlook of what the page looks like as you proceed.
After doing this, you must choose the right URL for your business page, then try to make it the same as your handles.
Add your company logo and create some hashtags for your business.
STEP 2
Complete your Personal or Company Page
Creating your personal or company page is the first step; the next thing is to complete the registration by filling in the vital details.
It is essential because it gives your visitors an insight into who you are and what kind of business you do.
It will improve your page ranking on Google and your search results on LinkedIn.
To add your details on LinkedIn, click on the pencil icon on your profile under your company name. Other essential categories that you need to complete include:
Company description
In this category, you will need to explain your company's vision, mission, and values.
You will also need to offer a description of your products and services in about three or four paragraphs.
Remember, keep it short and direct to the point, ensure it is written as naturally as possible and in your brand voice.
Don't forget to make your description SEO friendly by including some keywords.
Location/Address
Here, you are required to input the location or address of your office or store.
You are permitted to add more than one address if you run your business in various places. You can do this by selecting the +Add Location option.
Hashtags
To make your profile more discoverable, you can add up to three hashtags.
Do the research and find the hashtags that are often used in your industry and best suits your business.
Cover photo
This category requires you to polish your profile with a quality background photo.
Therefore you must choose an image that displays your page in the best possible light. Stay away from shots that are either cluttered or too busy.
The standard size of a photo to use should be around 1584 (width) x 396 (height) pixels.
Custom button
This option allows you to add a button to your profile to encourage your visitors to take action.
The options include: contact us, register, visit the website, sign up, learn more, and so on.
While including these, ensure you add the corresponding URL. It will allow people that click the button to land on the correct page.
You can also add a UTM parameter for tracking.
Manage language Option
The manage language option is for those that have a global brand or multilingual audience.
Here, you can add your name, description, and tagline in over 20 different languages.
STEP 3
DON'T FORGET TO SHARE YOUR PAGE
Once your page is ready, don't hesitate to let people know.
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