5 Things to Check Often in Google Analytics
Detailed Show Notes: https://www.skyrocketradio.com/blog/5....
If you’re in a rated market, you’re likely checking the monthly ratings to determine how well your radio station performs. Google Analytics is a free tool to help you tell how well your website is performing. It can give you all sorts of valuable insight, such as where your website visitors are coming from, which pages are most popular, and how long visitors stay on your site. Once a week, radio programmers and the appropriate staff members should take some time to review their website statistics.
We spoke with Johnny Boswell, the owner of Boswell Media in central Mississippi, about how he utilized Google Analytics in his online strategy. Johnny has three radio stations and two unbelievably performing news websites: https://www.breezynews.com and https://www.kicks96news.com.
Here are the setup steps you will need to perform inside of Google Analytics for each website you wish to track: https://support.google.com/analytics/... Once you set up each “property,” you will be presented with a small bit of code placed on your site that relays back information about the user and the page they’re on. This code will need to be added to the header or footer of your website so that it appears on all pages. If you have a service that hosts your website, they can help you with that.
Once you have that code in place and you’re collecting data, here’s what you should be looking for:
1. Total Unique Visitors
2. Traffic Sources
3. Top Pages and Top Landing Pages
4. Bounce Rate
5. Goal Conversions
Here are some goals you may want to set up for your station:
Advertising Page/Requesting Advertising Information
Signing up for the station newsletter
Purchasing tickets to a station event
Entering a sponsored contest
Clicking a specific banner ad
Listening to the online stream (you might be able to get this from your provider)
Instructions for setting up goals: https://support.google.com/analytics/....
Conclusion:
There are alternatives to Google Analytics, but they all come with hefty price tags. It’s hard to beat this free tool to help you build your radio station’s online audience.
It can help you determine where your traffic is coming from (social media? search engines? direct traffic?) and decide how to strengthen weak traffic sources and take advantage of strong ones.
It can help you figure out what kind of content is generating the most interest and traffic, so you can try to produce more to keep visitors returning.
And it can help you determine what keeps visitors from staying longer. If your bounce rate is higher for a specific platform (desktop, tablet, or phone), then it will help determine what can be tweaked to keep them longer.
A great way to stay on top of Analytics is to have your reports emailed weekly. If you are running a WordPress website, install Google’s official “Site Kit” plugin to track stats directly within the WordPress dashboard.
Need help with your radio station website? Reach out to us at https://www.skyrocketradio.com.