How to Sell Online Courses From Your Own Website
How to Sell Online Courses From Your Own Website
Once you’ve outlined your course, it’s important to consider how you’ll sell online courses. This involves deciding on a platform to create, sell, and market your online course.
There are a few different ways to set up your online course website. In this article, we’ll take a closer look at the options available to you for setting up your online course website and how to choose the right one. We’ll also explain what you must do once you’ve chosen a platform.
But before we get into it, let’s quickly talk about the benefits of selling online courses from your own website versus a marketplace.
Why you should sell online courses from your own website
As an online course creator, you probably already know that there are two main ways you can sell courses – via your own website or a marketplace like Coursera.
Hosted course platform
This is a suitable option for anyone that wants to start selling online courses as quickly as possible. Hosted course platforms – like Kajabi and Thinkific – let you create, sell, and market your online course with your own branding elements.
Self-hosted course platform
The best part is that there are tons of additional plugins that you can use to supercharge your online course website. For instance, you can use a page builder to create a unique website, create lead capture plugins to build your email lists and integrate with email marketing software to send emails.
Add online courses
WordPress is a CMS without features that let you add online courses to your site. To do this, you’ll need to choose an LMS plugin. Our top recommendations are LifterLMS, LearnDash, and BuddyBoss. The LMS plugin you choose to go with will depend entirely on your specific needs and requirements.
Set up video hosting.
If videos are a key part of your online courses, you’ll want to set up video hosting immediately. This is because, from a technical standpoint, hosting your online course video on your site’s hosting servers isn’t practical. You’ll run into bandwidth limitations quickly, and learners will likely experience a drop in performance if your online course videos are hosted directly on your website.
Start marketing your online course.
If you haven’t done so already, create an online course sales page or landing page where you’ll sell your online course. This page is crucial to your marketing strategy, so ensuring your landing page is well-designed and compels visitors to act on your conversion goal is important.
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