You’re running Performance Max… and everything looks fine.
Conversions are coming in.
Cost per conversion looks decent.
But when you dig deeper… things don’t make sense.
In this video, I break down 3 common Pmax mistakes that quietly waste your budget — including a real example where most of the spend was going to YouTube… with zero video assets uploaded.
If you’re not careful, Performance Max can look like it’s working… while actually burning money behind the scenes.
What you’ll learn:
Why running PMax in isolation is a mistake
How bad conversion data destroys performance
Why you must review channel performance
How PMax can spend on YouTube without videos
What to fix to avoid wasted budget
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