Free Vs Paid Content (& What To Do For Each)
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What’s the difference between free content and paid content? How do you share incredibly valuable content for free without giving away “too much”? That’s what this video is all about.
I can understand why this can seem like a tricky subject for some. After all, when it comes to giving away information for free, you may feel the urge to be generous. You have expert knowledge in an area and you want to teach others what you know.
So, where should you draw the line?
Well, it’s important to keep in mind what the point of your free content is, and how that's different from the point of offering paid content. Any content you give away for free should be designed to let people know who you are and how they can find you. For your paying clients, you need to offer more. They’re expecting a certain result, and that’s exactly what your content should help them achieve.
Another difference is how you describe your process. You can give away your high-level outline for free, but save the more detailed explanation for your paying clients.
And the final difference you should keep in mind is the obstacles. In your free content, feel free to describe what obstacles your prospects can expect, but you shouldn’t go so far as to walk them through each one. You should save the solutions for your paying clients.
With these key differences in mind, you’re now ready to create EPIC content for both!
The 3 Differences Between Free and Paid Content:
0:30 - The point of the content
3:54 - The way you describe the process
7:58 - The obstacles
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