With the integration of newly acquired acquisitions, SAP developed a next-generation CRM that is ready to improve the customer experience. SAP C/4HANA is a solution platform that includes solutions for Sales, Marketing, Service, Commerce, and Customer Data. The SAP Sales Cloud allows you to turn valuable insights into effective action, nurture your customer relationships to give you the best chance of converting your leads, and will help you fully engage with your customers in real-time.