VM Talk What is creativity?
Is creativity in VM simply about making your audience go wow? Or is it about optimising cost & resources? Is it about engaging your customers across touchpoints? Or is it about making the merchandise narrate your brand story? Well, may be it is all of it and some of it or more. Let’s hear it from the VMs themselves, as Retail4Growth presents a new series with the question, ‘How do you define creativity in VM’? Watch this video, in which Anuraag S, Founder-PENCILBOX, shares his take.