Aquair Brand Film feat. Jiang ShuYing
The Shiseido client gave us the creative brief for the Aquair brand image campaign, the challenge was to produce an internet short film that is different from current shampoo commercials that we see everything on screen.
Colin Lai put together a creative team to crack the brief and came up with an emotional film, featuring the chinese celebrity actress Jiang ShuYing. Along with the film production, several brand image Key Visuals were also produced in tandem with the film.
This Aquair brand film is produced for online digital broadcast in China only, while the print KVs are used extensively across different media including E-commerce and social media platforms.
Hong Kong feature film director Kenneth Bi took charge of the directing,
Colin Lai executive produced both the film and print shoot while
Louis Ang is the creative director.