Agile Marketing Case Study
In this video, I share a practical Agile marketing case study based on a collaboration between in-house marketing teams and agency partners. The bulk of case studies on the implementation of Agile in marketing you will find online illustrate teams trying to fit marketing into existing Agile frameworks, which is often counter-productive because it does not adequately consider each team’s specific context. In contrast, this Agile marketing case study highlights a practitioner's perspective in the context of a truly cross-functional team.
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Video timeline:
0:00 Start
0:03 Introduction and context
1:02 How Scrum with a flavor of Kanban is applied to marketing. Cross-functional team roles, accountability, and authority.
6:25 The North Star (Plan)
8:03 Creating The Backlog
8:41 Agile Marketing Sprint Planning Session. Creating Product and Sprint Backlogs
8:49 Creating Sprint Backlog
9:26 Agile Marketing Meetings
12:00 Delivering Agile Marketing Training to the VP Marketing, Sales Director, Head of IT, and Marketing Director.
13:31 Flexible Scrum Master Role
13:41 Removing Workflow Blockers
15:10 Scrum in the context of marketing
To learn more about Agile marketing, I recommend buying and reading the book Lean Agile Marketing. Also, watch the following videos
AGILE MARKETING - A STEP-BY-STEP GUIDE • Agile Marketing - A Step-by-step Guid...
AGILE MARKETING FRAMEWORKS - ACTIONABLE TIPS THAT WORK • Agile Marketing Frameworks - Actionab...
Why Agile Marketing? • Why Agile Marketing?
#agilemarketing
#agilemarketingcasestudy
Agile Marketing Software • Agile Marketing Software
Benefits of Agile Marketing • Benefits of Agile Marketing
The Agile Marketing Transformation - Femi Olajiga - Hard Corps Marketing Show #199 • The Agile Marketing Transformation - ...
AGILE MARKETING TRAINING: THE RECOMMENDED LEARNING PATH • Agile Marketing Training: The Recomme...
#agilemarketing
#digitalmarketing
#internetmarketing
#onlinemarketing