Using Power Words to Boost Your Conversions
Power words are like the wrecking ball of content marketing - super effective and stand-out words in a sentence. They help you boost conversions in your writing. In most cases, power words have at least one of five qualities. They’re unique, action-driven, descriptive, inflammatory, and/or surprising. The best power words trigger emotions like curiosity, anxiety, excitement, and awe.
Power words help elicit strong reactions. So, they can help your messaging stand out from the other content that your potential customers see.
Watch as Kajabi Associate Social Media Manager Alexis Dela Cruz shares examples of #powerwords and when to use them.
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Read the blog post to reference the full list of 200 power words: https://kajabi.com/blog/power-words?u...
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We’ve come up with a list of power words that boost conversions and help persuade customers. However, we’re not just going to throw a long list of words at you.
Instead, we’re going to tell you exactly how each set of words can contribute to conversion rate improvements. Whether they inspire greed or vanity or they’re best used in headlines or on landing pages, we’ll clue you in so you’re not left with guesswork.
First, though, we’ll help you better understand the definition and function of power words so you can use them more effectively to your advantage. Let’s dig into power words and how they work.
Looking to improve your writing? Or improve your copy's conversion rate? Follow these guidelines as you write:
Appealing to vanity can strike a chord deep in a person - use words like attractive, legendary, enticing, aglow, refined, and graceful.
Make people feel powerful or like they can become more powerful - command, able, accomplished, prestige, control, or prevail.
People seek to make their lives easier - show that you simplify consumers’ lives with words like free up, relieve, shorten, unravel, expedite, and break down.
Inspire efficiency to help people find better ways to achieve their goals. Use words like shortcut, fast, rapid, results, accelerated, or hack.
Why Should You Use Power Words in Your Marketing Strategy?
As consumers, we see lots of words every day. In fact, we’re inundated with words, whether we’re reading emails, a novel, or the closed captions on a YouTube video.
Because of this saturation, we need every word to count in our marketing copy. If it doesn’t elicit a reaction, it’s the wrong word.
Power words help bring about action by evoking emotion. They cause readers to feel something viscerally, so they’re compelled to click, buy, or otherwise act.
There are lots of emotions, though. Good marketing copy should cause readers to feel specific emotions that cause them to make decisions immediately.
The best power words trigger emotions like curiosity, anxiety, excitement, and awe.
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