As Rails deployments continue to evolve and mature, we are seeing more and more organizations packaging their apps as immutable artifacts. This talk will discuss 1) when packaging a Rails app as an immutable artifact adds value (and when it does not), 2) Solutions to package your Rails app when appropriate, 3) Distributing that package, and 4) Deploying that package on your infrastructure and guiding others in deploying it on their own infrastructure. You will also walk away understanding how packaging your application in an artifact helps your app scale - especially rapid scaling - and how your package can contain all the intelligence it needs to self organize multiple instances of it as it evolves and grows.