How To Connect Mailchimp To Google Analytics 2025! Full Tutorial
Stop guessing and start measuring! 🚀 In this complete 2025 tutorial, you'll learn exactly how to connect Mailchimp to Google Analytics 4 (GA4) to get crystal-clear data on your email marketing performance.
GA4 has changed how we track email clicks, and simply turning on the "link tracking" box in Mailchimp isn't enough anymore. We'll dive deep into UTM parameters—the secret weapon to seeing exactly which emails are driving website traffic, conversions, and revenue.
By the end of this video, you will be able to:
✅ Complete the Mailchimp-to-Google account integration for GA4.
🏷️ Master UTM tagging best practices (Source, Medium, Campaign) for every email.
📊 Find and analyze your Mailchimp email performance in your GA4 Acquisition Reports.
📈 Understand which specific links inside your email are getting the most clicks (using utm_content).
Don't let your email marketing data live in a silo! Watch now and optimize your Mailchimp ROI for 2025 and beyond.