Amazon Sponsored Display Ghost 👻 Sales
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Amazon Sponsored Display Ghost Sales
Last week I shared some of the results I was getting with sponsored display vCPM.
And it definitely got a reaction.
But not the reaction I expected.
I had a couple of people send me messages about their results with sponsored display vCPM.
Long story short they were telling me that they would see really amazing sales at a low ACoS but these sales were higher than sales in the business reports.
This doesn't make sense.
And can actually be dangerous.
Because if you see that you have a lot of sales at a low ACoS then you would be tempted to scale it out.
Which will increase your advertising spend which could ultimately decrease profit margin without seeing an increase in overall sales.
So I'm going to investigate the data attribution model for sponsored display vCPM sales to see why this is and how it fits into my Amazon PPC strategy moving forward.