‘FINS’ business book review
Along with our office technology business, we're also involved with an
electric vehicle charge point installation business, so you'd expect I'd be
mad into cars, wouldn't you?
To be honest cars are not the main interest, its business, and if cars form
part of the business interest it's a win win for me.
Which is what happened when I picked up a copy of FINS, written by New York
Times best-selling author, William Knoedelseder.
It's the amazing story of Harley Earl whose family started life as horse
carriage builders, settling in a dirt street village called Hollywood in
1900.
Harley watched the first car manufacturers appear, and eventually spotted a
niche in the market, as the carriage bodies used by the car manufacturers
were boxy and unattractive.
Together with his eye for design and experience gained building horse
carriages, Hurley started a business designing bespoke car carriages for
Hollywood's rich and famous.
His skills eventually came to the notice of General Motors (GM) who employed
Harley as their chief designer, and together they created the most
successful company on the planet.
Over a 30-year period Harley was the king of car design, and as well as
bringing art and colour, Harley is credited with inventing fins, which in
the 40's and 50's was huge.
Harley was the top product designer of the times, comparable to likes of
Steve Jobs in technology or Donatella Versace in fashion.
It would be amazing to see how Harley would design GM's electric vehicles
today, and whether he'd stick massive fins on them, as he did with Cadillac
in the fifties
You don't need to like cars to enjoy this book. Yes, it's a story about
business, but its also a true story how a car designer was that good, he
became a GM Vice President.
'FINS' gets a thumbs up and five stars.
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