How to Craft a Compelling Podcast Guest Pitch - Lindsay Reid & Mark Hunter
How to Craft a Compelling Podcast Guest Pitch (Value, Authority & Reach) | PR Podcast Edge Ep. 2
In episode two of PR Podcast Edge, hosts Mark Hunter (Podcast Studio Glasgow) and Lindsay Reid (Lindsay Reid PR) explain how to pitch yourself as a podcast guest without making it all about you, focusing instead on serving the host and audience. Lindsay shares a three-part pitch framework: clearly state the value you’ll bring to the audience, establish your authority with concise proof of expertise, and demonstrate reach by explaining how you’ll help promote the episode and support the host’s goals.
They discuss why guesting works as a PR strategy through borrowed audience and borrowed credibility, how repeat appearances build authority, and the benefits of requesting raw footage for your own clips. They also cover pitfalls like overly long, ego-driven pitches, the importance of being real and shareable, technical/audio quality expectations for remote recordings, and common 15-minute intro calls.
00:00 Stop Making It About You
00:33 Three Pitch Essentials
02:11 Reach and Sharing Strategy
03:17 Why Guest on Podcasts
04:48 Authority and Video Clips
07:07 Guesting Breakthrough Stories
09:40 Pitch Pitfalls and Being Real
11:18 Tech Setup for Remote Guests
12:52 Intro Calls and Pro Production
14:38 Niche Podcasts and Wrap Up