Unicum is one of the most Unique drinks in Hungary. It is an Aperitif that's been part of Hungarian culture and our heritage since the 19th Century. It's not only a special alcoholic liqour that kickstarts Hungarian Family gatherings, but it is also a fascinating tale of how a Family built a business that also became one of the most recognizable brands of the country.
Unicum is a herbal liqour similar to Jaegermeister, but it is much more bitter and unique in taste. There are several different kinds of Unicum products today, each with a very different and unique take on the original drink's recipe that is kept as a secret from the world.
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If you want to learn more about Unicum and it's history there's a museum at the old factory in Budapest, for more info you can check the following page:
https://unicumhaz.hu/?lang=en
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TIMESTAMPS:
00:00 The birth of Unicum
02:54 Power of the Hungarian Plum
07:00 Coffee and Bitter Liqour
11:25 Memories of Italy and Bitter Oranges
14:40 Tokaj Meets Unicum